STARHOTELS WILL OPEN 150 NEW APARTMENTS IN FLORENCE WITH HINES AND BLUE NOBLE
Hines and Blue Noble, investment managers of the international real estate scene, investors in the “Future Living” fund, managed by Savills Investment Management SGR SpA, confirm the finalization of the management agreement with Starhotels for the management of a part of the Corso Italia asset , in the heart of Florence.
The agreement with Starhotels, a leader in the Italian hospitality market, provides for the management of three of the seven properties that housed the Teatro del Maggio Fiorentino in Corso Italia in Florence. In detail, Il Teatro Luxury Apartments – Starhotels Collezione, the new high-end residential rental proposal will include over 150 apartments of different types and sizes, and will be aimed above all at customers looking for unique housing solutions to live an authentic Florentine experience short to medium term.
The redevelopment project of the former Municipal theater, which also includes a component of apartments for sale, has as its primary objective not only to enhance the property, a symbol of Florentine history, but also the surrounding area, where a new square that aims to become a destination of interest for the whole city.
The spaces, ready in 2024, are designed as a whole to improve the livability of the area also for residents by contemplating, among other things, the construction of over 170 reserved parking spaces, a concierge, a terrace with solarium, a gym and wellness center, areas dedicated to children, co-working and catering with services open to the whole community.
The agreement with Starhotels is part of a broader vision of the project, centered on a supply chain deeply rooted in the Italian territory. Hines, in fact, as development advisor, supported the phases of selection and choice of materials, of the construction companies and architects involved with a strong focus on Italianness, as a symbol of quality and guarantee. In line with the values of Hines and Starhotels, the operation will also be conducted in compliance with the highest international standards of environmental sustainability and energy efficiency, with the aim of obtaining the LEED GOLD target.
Thanks to this collaboration, able to create value between the skills and know-how of the companies involved, the Corso Italia property will find a new relaunch in full respect of the cultural heritage of the place and with a look towards the future, to offer a innovative and functional product for the development of the city.
“Considering the great historical value enjoyed by the property in Corso Italia, this redevelopment project is of great importance to us and we aim to give the city an innovative residential rental offer – commented Mario Abbadessa, senior managing director & country head of Hines Italy. “In Florence, we concluded our first investment in 2016 with the acquisition of the asset in via Tornabuoni, and we will continue to do so, given its cultural and artistic wealth. We strongly believe in Florence and in the potential of its development and for this reason, our urban projects are designed to give the community renewed spaces that can contribute to the creation of value for the city, with the awareness of the historical memory contained in its places “.
“Blue Noble welcomes Starhotels to our residential rental proposal in the historic city of Florence,” said Paul Forshaw, founding partner and CEO of Blue Noble. “Starhotels is a 100% Italian brand that knows how to appreciate and enhance the Florentine culture. We are sure, therefore, that even in the management of these short-medium term housing solutions, it will be able to reflect this spirit very well”.
“We are delighted to collaborate with Hines and Blue Noble on the redevelopment project of an important area for our Florence”, declared Elisabetta Fabri, President and CEO of Starhotels. “The project concerns a place full of meaning for us Florentines, which was once the beating heart of music in the city. A few months after the launch of the Duomo Luxury Apartments of the Rosa Grand in Milan, we are enthusiastically facing this new challenge and continuing to strengthen our presence in the high-end residential segment, offering new housing prospects capable of meeting the needs of contemporary business and leisure travelers, complementary to our wide and qualified hotel offer in Florence, which includes the prestigious Helvetia & Bristol. ”
Credits: Vittorio Grassi Architects
