Project
Vittorio Grassi Architects
Client
Generali Real Estate S.p.a.
Period
2022 - July 2025
Services Provided
Architecture and Interior Design, Structures, MEP, Fire Prevention, Acoustics, LEED
Gross Floor Area
6,500 sqm
Use
Offices
Activities
Preliminary, Schematic and Detail Design, Assistance to Tender and Artistic Direction.
Structures
F&M Engineering Spa
Acoustics, MEP and Fire Prevention.
SIMM Srl Engineering - Masoli Messi Engineering Company
Safety & Construction Management
Mads and Associates
LEED
Deerns Italia SpA
GRE Project Manager
Fabio Floridan with Paolo Prestigiovanni
Project Branding & Signage
Vittorio Grassi Architects with Laura Fonatanot Studio
General Construction Company
Sacaim SpA
Furnishings and Fit Out
Sedus Stoll Srl with Cesare Roversi Furniture Srl
Furniture
Arper S.p.A., Lapalma Srl, Pedrali S.p.A.
Branding & Signage
Milan Sign Ltd.
Photo
Diego De Pol
Certifications
LEED Gold
The objective of the project is the redevelopment of a complex of office buildings, built in 1929 as the industrial headquarters of the Brandy Stock ’84 distillery, through an interior design and architectural design intervention aimed at enhancing its historical identity and reinterpreting it in a contemporary key, with attention to issues of sustainability in architecture. The project was developed according to a strategic approach based on three key concepts: reconnecting the site with the neighborhood, renovating the existing building to create an iconic workplace, and redesigning the spaces according to contemporary working principles, integrating design choices oriented toward spatial and environmental quality. The interior and design intervention, overseen by interior designers and interior design studio, is based on an integrated work model with flexible, shared and multifunctional areas alternating with single or double workstations, capable of adapting to new operational needs, consistent with the principles of sustainability in architecture applied to work environments.
The complex consists of three buildings that were the subject of a redesign of the interior distribution and furnishings, with replacement of windows and doors and the almost complete preservation of facades and roofs protected by landscape constraints, as part of a careful intervention to preserve the existing. The project included the expansion of the executive areas through the recovery of the inner courtyard, transformed into a new glazed reception area, the repositioning of the main entrance to the inner garden, the insertion of new elevators, and the re-functionalization of the fourth floor with glazed surfaces and horizontal skylights, improving comfort and natural lighting. Finally, the roof was transformed into a rooftop terrace for corporate events and internal meetings, while a coordinated interior design and branding project strengthened the visual identity of the rooms, applying principles of home interior design to contemporary work spaces, within an integrated vision of interior design and architectural planning.
