Project
Vittorio Grassi Architects
Client
Generali Real Estate S.p.a.
Period
2022 - July 2025
Services Provided
Architecture and Interior Design, Structures, MEP, Fire Prevention, Acoustics, LEED
Gross Floor Area
6,500 sqm
Use
Offices
Activities
Preliminary, Schematic and Detail Design, Assistance to Tender and Artistic Direction.
Structures
F&M Engineering Spa
Acoustics, MEP and Fire Prevention.
SIMM Srl Engineering - Masoli Messi Engineering Company
Safety & Construction Management
Mads and Associates
LEED
Deerns Italia SpA
GRE Project Manager
Fabio Floridan with Paolo Prestigiovanni
Project Branding & Signage
Vittorio Grassi Architects with Laura Fonatanot Studio
General Construction Company
Sacaim SpA
Furnishings and Fit Out
Sedus Stoll Srl with Cesare Roversi Furniture Srl
Furniture
Arper S.p.A., Lapalma Srl, Pedrali S.p.A.
Branding & Signage
Milan Sign Ltd.
Photo
Diego De Pol
Certifications
LEED Gold
The aim of the project is the redevelopment of a complex of office buildings, originally constructed in 1929 as the industrial headquarters of the Brandy Stock ’84 distillery, through an interior design intervention capable of enhancing its historic identity and reinterpreting it in a contemporary key.
The project was developed following a strategic approach based on three key concepts: reconnecting the site with the surrounding neighborhood, renewing the existing building to create an iconic workplace, and redesigning the spaces in line with the principles of contemporary work.
The interiors and design intervention, curated by interior designers and an interior design studio, is based on an integrated work model, with flexible, shared, and multifunctional areas alternating with single or double workstations, able to adapt to new organizational and operational needs.
Il complesso è composto da tre edifici oggetto di una riprogettazione della distribuzione interna e degli arredi, con la sostituzione di finestre e porte e il mantenimento quasi integrale di facciate e coperture, tutelate dai vincoli paesaggistici.
The project also included the functional expansion of executive areas through the recovery of the internal courtyard, transformed into a new glass-structured reception area; the relocation of the main entrance toward the double-height internal garden; the introduction of new elevators; and the repurposing of the fourth floor with large glazed surfaces and horizontal skylights.
Finally, the roof was transformed into a panoramic terrace for corporate events and internal meetings, while a coordinated interior design and branding project strengthened the visual identity of the spaces, applying principles typical of home interior design to contemporary work environments.
