Jardins d’El Menzah

Tunis | Tunisia
Project
Vittorio Grassi Architects & DCA Partners
Client
Private
Period
2017 - in progress
Result
1st Prize
Gross Floor Area
132,000 sqm
Site Area
100,000 sqm

The new large shopping center is designed to be the beating heart of the entire area, a true socio-cultural attraction for the community.

The structure has a crescent shape and is located next to a contemporary Food Court. On the ground floor there is a multi-purpose exhibition hall for general events; on the second floor there are restaurants and an art gallery with a tea room; and there are also four basement floors, two for the shopping center, supermarket and movie theater, and two for parking lots.

Architecturally, each floor has a particular identity, but there are five main key elements: the color white and transparency, curves for a dynamic path within the different spaces, a warm environment due to selected materials, references to organic forms, and different textures.

In the large square in front of the shopping center is an urban park with booths dedicated to sports, cultural and general activities.

The marine theme is often present, both through some forms of aquatic animals and through the presence of a large aquarium that connects the entire height of the hall.

The iconic tower is forty meters high, is located within the plaza, and has a dual function: it provides a landmark for those arriving at the site and plays an important role in energy efficiency.

In fact, it can channel the wind from the north and channel it into the basement floors for a “natural cooling” effect, and at night, the tower expels the “old air” from the building to the outdoor spaces.

For full eco-sustainability, numerous solar panels, a rainwater harvesting system and the use of light colors in sun-exposed parts were planned.